My list of buzzwords (which you'll never hear me use if you work with me)
1+1=3
50% of your marketing dollars are wasted, you just don't know which half
800 lb. gorilla
a gator you want us to wrestle for you
actionability
actionable
ad hoc
add some color to it
additions/subtractions
adduce
advocate/ambassador
aggressive recalculation
ala carte
all lined up
allocate budgets accordingly based on l
amalgamated
ameliorate
analytic
anecdotal
apples to grass
are you sleeping with other clients
as a standalone
at the end of the day
attributes
automagically
avails
awesome
back burner
back pocket
backpocket stuff
ballpark
balls to the wall
bang for the buck
barn burner
barrier
barrier buster
barrier to entry
bash that through
bash through
bee sting of commercial office space
before too many trains leave the station
behooves
belabor
belatedness
bells & whistles
best practices
better mousetrap approach
better suited
bla bla bla bla bla
blast
blowout and expand
boil the ocean
boiler plate
boondoggle
branch out
breadth
brethren and sistren
bring to the table
broader reach
buck up
bucket
building that from scratch
buildout
business case
buy one day
by all means
by hook or by crook
cagily
canned response
cart before the horse
carve out
catapulting
caveats
changing ships in mid-stream
chase ("I'll chase her directly rather than go through you")
chasing several sheep
cherry picking
chuck 'em in there
circle back
circling the wagons
circular breathing
close of business
close of play
closed mouths don't get fed
cobbled
coin of the realm
collective whole
come to jesus
coming out the other side
compelling
compliment
components
concerted effort
connect the dots
controlled environment
conversion
core objective
creating assets
criteria
critical mass
crunch time
crux
cryptic
dance card
data assets
data dump
data points
decks
deep background
deep dive
deep dive focused attack
deeper visibility
delivery equation
demographic
depth scope and range of features and functionality but we're going to keep it nice and tight
detailed go forward projection
development environment
diagram
dialed in
diamond in the rough
digest
digital desert
disconnect
diseminate
disservice
dollars and cents
done and to bed
double work
dove down
down a couple rabbit holes
drill down
drink our own kool aid
driving force
drop in
drop it into
ducks in a row
due diligence
early adopter
echo
efficacy
elements
email blast
engage
enhanced
envelope
EOD (end of day)
essentially
etc.
execution plan
exigencies
expand our remit
expecially
expertise
extraordinaire
extraoridinarily groovy and talented
eyeball it
F.O.R. (Friend Of Roger)
facilitate
fallen off the map
far reaching
feedback and comeback
fielding questions
fireside chat
fish where the fish are
flame out
flesh out
flesh some of that out
flowchart
fly under the radar
folds into
foresee
frame of reference
frontline
full blown plan
full bore
fundamental tactical lever
fundamental underpinning
gaining legs
galley
gangbusters
gen. 1 of the enterprise deck
get a big brain on this thing
get a brief on that
get hoppin on
get in front of them
get keep grow
get my arms around it
get some guidance
get some ink on that
get that briefed in
get that plugged in
go to market
go vs. no go
going forward
good fit
goose sales
goose up
got pulled away
granual
granular
granularity
grow the account
gumption
hang our hat on
hashed out
he's a shower, not a grower
heads nodding on this side of the seesaw
heavy lifting
helicopter view
her ya go, onward christian soldier
high level
high level flavor
hitting the sweet spot
home grown
hot draw
hot to trot
how the cow ate the cabbage
huddle
huddle on it
I think that's just her main point of difference
I was very tickled
I'll give you the full skinny
I'm never one for dipping a toe in the pool, I'm diving right in
I'm sure I can make some heads and tails of it
icrossingize
if everyone is johnny on the spot with approvals we should be able to rock and roll
if we turn on full tail bogey
immersion experience
immersion journey
impotus
in a nutshell
in context with all the rest
in our world
in that context
in the hopper
in the same circle
indicative
inklings
insight
integrated search marketing program
intell
intellectual property (ip)
interject
into the fabric
irregardless
irrespective
is _______ on the call?
it's a bear
it's not like looking for a one-armed man
iterative
joined one breath ago
jump in
jump in the rears
just an fyi
keep your eyes posted
keys to the car
keyword universe
kick around
kick the tires
kick through
knowledge share
kudos
landing environments
landmines
large strokes
laundry list
lay of the land
laying the ground work
leading the troops
left this hanging
legal channels
let the dust settle
let them chew on it
leverage
leverage mountains of data
light these people up with their draggin' ass
limited marketing resources
lion's share
literally
litmus test
little ghetto
living working document
locked down, signed off, and in production
long story medium
long tail
longest pole in the tent
look under the covers
loop them in
lost in the minutia
low hanging fruit
madcap cab chases
mail queue
make a splash
manage expectations
map out to program to QA
marching orders
marinate on that
marketing mix
memorialize
metric
mission critical
mock some stuff up
mopup
more mousetrap approach
move needles
move the ball down the field
move the needle
moving forward
muzzy
myopic
net effect
next steps
nimble
not to jump in, but I'm going to jump in
not withstanding
nothing to shake a stick at
np
off the shelf
off the shelf go to market
on air
on site
on the other side of the = sign
on the same page
onerous
onus
opportunity for growth
organic growth
organizational intelligence
out of pocket
out of scope
out of the gate
outputs
overarching
pain points
par for the course
paradigm shift
parallel path
parentheticals
path to success
patina (put a little patina)
peanut gallery
peel the layers around down
pegged
pepper this
peppering
phraseology
pick some brains
piece of the puzzle
piecemeal
pin down
pin that down
ping
pitch
plan of attack
plan of growth
play it by ear
play time
plot some time
points of contention
pop them into
potential
press him for that
proactive
probe
productize
projection model
projection timeline model
pros & cons
pull data
punch list
punch through
pushback
put our customer hat on
put some color on that
put some final eyes on it
putting the baby under the microscope
quantify
questions and clarifications
radio silence
rattle the cages
re-slot
reach out
red flags
redlines
regroup
reinvent the wheel
rejiggering
remember your training a you'll stay alive
replacement deck
resoundingly
resource model
resources
response
responsive
resurrecting it
revisit
right on track
robust
robust data
rocket surgery
roi
roles and responsibilities
roll that out
room for growth
rope in
round robin
salient
scoot it back
scope this back
scoping
screen grabs
search engine food chain
search reach
see none
see the forest from the trees
self funding
serendipity lends that magic upon us
setting the stage
sharing knowledge
shoot it under the table
shoot that through the roof
show me the money
side salad of account planning
sidebar
siloed
six of one, half a dozen of the other
slated
slot in revisiting
slot those slides in
smoking that traditional advertising crack pipe
snip them out
solidify
sort a couple slides out
sort it out
sort out the spec on this
specificity
speed and velocity
standalone
standalone document
stealthily
steam back in the engine
stew on this
steward
sticky wicket
stirring the pot
strat plan cube
strategic
strategic framework
strategic planning document
sub par
summarate
surfacing that
sweeten the deal
tactical
tactical landscape
tactically
take a good chunk out
take a stab
take a whack
take it offline
take our eye off the bird
take the bull by the horns
taking the reins
talk about it offline
tangental
TBD
tee it up
tee up
tertiary
that's cutting the pie pretty thin
that's pretty "core"
the cat's pajamas
the horse is halfway out of the barn
the long pole in the tent
the proper channels
the reality of it is
this has given me a whole new lease on life
throw under the bus
thumbnail snapshot
ticket to play
ticking on it (like time)
time to market
to get that pump primed
to your point
too many cooks in the kitchen
too many indians and no chief
top of mind
topline
touch back
touch base
transactional
trend
trickle down effect
trying to turn lead into gold
tucked into
ummm, yeeaahhhh
under our belt
under water
underpinning
uneducable
universe of terms
up and running
user experience
validation analysis
value circle
vanilla
very large form
vet
vetted
vis a vis
visibility footprint
vs.
wake up the dead
walkthrough markup
we have to nail them while the iron is hot
we're drafting that
we've kind of beaten that horse to death
weather this squall
Weigh in
what rings the register
what the chatter sounds like
what the hell expenditure
what's the genesis
where the bodies are buried
where the rubber meets the road
wholeheartedly
will live underneath that strategy
window of opportunity
workshop out
written in stone
you own this (or variations)