Fairmont Hotels & Resorts
Managed all international SEM campaigns & attained over 5,000% ROI on Google. Worked directly with the international marketing directors located in Toronto. Participated in Google beta test when they were trying CPA based text & image ads.
Symantec
Managed multi-million dollar accounts in 16 different countries on 8 different search engines including Google, Yahoo, MSN, Ask.com, Miva, Industry Brains, Business.com and Baidu. Reorganized all accounts to better streamline and optimize the entire campaign.
Rackspace
Oversaw account restructuring & managed employees directly in charge of SEM campaigns.
Ensured a seamless transition from old account structure to new structure and proprietary PPC bid management platform.
STA Travel
Managed national SEM campaign and ensured a positive ROI for a wide variety of travel terms while competing with travel giants such as Travelocity, Expedia, Orbitz & Priceline
AA Vacations
Ran a test PPC campaign on Google with positive results, helping secure a longer term contract with the American Airlines parent company
Thumbplay - Ringtones & Cell Games
Created the original SEM program for this startup at the time. Was able to compete with ringtone giant Jamster while acquiring new customers through various PPC engines
eHow.com
Created original SEM program for this site when it was a project of Richard Rosenblatt, Co-Founder, Chairman & CEO of Demand Media
Post University - Online Degrees
Gained traction in an industry where University of Phoenix has an agressive blockade strategy to crowd out other online universities. Tripled number of qualified leads in the first year of managing their SEM campaign. Created external case study highlighting campaign performance with the support of the client.
USWatches.com
Created & managed the startup SEM campaign as well as consulted on various SEO methods. Worked with Singlefeed.com in developing product feeds for various shopping comparison engines. Created relationships with niche watch forum sites to negotiate banner placement deals.