Prior Work


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Contact Info.

brian AT brianrenner DOT com





Pic 2Fairmont Hotels & Resorts

Managed all international SEM campaigns & attained over 5,000% ROI on Google. Worked directly with the international marketing directors located in Toronto. Participated in Google beta test when they were trying CPA based text & image ads.


Pic 2Symantec

Managed multi-million dollar accounts in 16 different countries on 8 different search engines including Google, Yahoo, MSN, Ask.com, Miva, Industry Brains, Business.com and Baidu. Reorganized all accounts to better streamline and optimize the entire campaign.


Pic 2Rackspace

Oversaw account restructuring & managed employees directly in charge of SEM campaigns. Ensured a seamless transition from old account structure to new structure and proprietary PPC bid management platform.


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STA Travel

Managed national SEM campaign and ensured a positive ROI for a wide variety of travel terms while competing with travel giants such as Travelocity, Expedia, Orbitz & Priceline

 

Pic 2AA Vacations

Ran a test PPC campaign on Google with positive results, helping secure a longer term contract with the American Airlines parent company


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Thumbplay - Ringtones & Cell Games

Created the original SEM program for this startup at the time. Was able to compete with ringtone giant Jamster while acquiring new customers through various PPC engines

 

Pic 2eHow.com

Created original SEM program for this site when it was a project of Richard Rosenblatt, Co-Founder, Chairman & CEO of Demand Media


Pic 2Post University - Online Degrees

Gained traction in an industry where University of Phoenix has an agressive blockade strategy to crowd out other online universities. Tripled number of qualified leads in the first year of managing their SEM campaign. Created external case study highlighting campaign performance with the support of the client.

 

Pic 2USWatches.com

Created & managed the startup SEM campaign as well as consulted on various SEO methods. Worked with Singlefeed.com in developing product feeds for various shopping comparison engines. Created relationships with niche watch forum sites to negotiate banner placement deals.